About
Executive eCommerce expertise, on your side
MarketplaceMax pairs consultancy-grade strategy with hands-on execution — led by a founder with 20+ years scaling brands across Shopify, Amazon, and Walmart.
Why we exist
Growing an eCommerce business means making the right calls across strategy, marketplaces, DTC, and operations — and most brands end up juggling five vendors to do it. For international brands, add the hurdle of entering a foreign market entirely. We built MarketplaceMax to be the alternative: one accountable partner that owns the whole go-to-market — whether you're scaling in the U.S. or entering it for the first time.
How we work
Strategy first, then execution. We pressure-test the opportunity, build the plan, and then run it — marketplaces, DTC, operations, and growth — as your outsourced team. Led by founder Howard Wyner, an eCommerce growth leader with 20+ years across Shopify Plus, Amazon, Walmart, and eBay who has built omnichannel programs directly with retailers like Walmart and Home Depot, we've seen what works and what quietly breaks a launch.
Track record
- Launched new SKUs in under three weeks
- Scaled marketplace sales across Amazon and Walmart
- Lifted repeat orders through optimized post-purchase flows
- Built omnichannel programs with retailers like Walmart and Home Depot
- Led teams across growth, operations, marketing, and customer service
Platforms & tools we know inside out
Leadership
Howard is an eCommerce growth leader with 20+ years building and scaling brands across Shopify Plus, Amazon, Walmart, and eBay. He has worked directly with major retailers — including Walmart and Home Depot — building and managing omnichannel programs that drove measurable results: launching new SKUs in under three weeks, lifting repeat orders through optimized post-purchase flows, and scaling marketplace sales. He leads teams across growth, operations, marketing, and customer service, and advises eCommerce platforms and vendors. Based in the Miami–Fort Lauderdale area; University of Florida.
Start here
Book a U.S. Market Entry Assessment
A focused, no-obligation session. Walk away with a clear read on your U.S. opportunity and the steps to capture it — whether or not we work together.
Book your assessment